Serena Jameka Williams (born September 26, 1981) is an American professional tennis player and current World Number 1. She has been ranked World Number 1 by the Women's Tennis Association (WTA) on five separate occasions. She regained this ranking for the fifth time in her career on the 2 November 2009. She is the reigning champion in both singles and women's doubles at the Australian Open and Wimbledon and in doubles at the US Open. In total, she has won 23 Grand Slam titles: 11 in singles, ten in women's doubles and two in mixed doubles. In addition, she has won two Olympic gold medals in women's doubles. She also has won more Grand Slam titles than any other active female player and has won more career prize money than any other female athlete in history. In 2005, Tennis Magazine ranked her as the 17th-best player in 40 years.
Off-court activities
Fashion
Williams is known for her unusual and colorful outfits on court. In 2002, there was much talk when she wore a black lycra catsuit at the US Open.At the 2004 US Open, Williams wore denim skirts and knee-high boots—tournament officials, however, did not allow her to wear the boots during matches.At Wimbledon in 2008, the white trench coat she wore during warm-up for her opening match was the subject of much discussion since it was worn despite the sunny weather.Off-court, Williams has also presented new designs. In November 2004, at the London premiere of After the Sunset she wore a red gown that had a near-topless effect.
Williams formerly had a special line with Puma and currently has a line with Nike. The deal with Nike is worth US$40 million and was signed in April 2004. Since 2004, she has also been running her own line of designer apparel called "Aneres"—her first name spelled backward. In 2009 she launched a signature collection of handbags and jewelry.
Entertainment
Williams has appeared on television and also provided voice work on animated shows: in a 2001 episode of The Simpsons Serena joined the animation along with sister Venus, Pete Sampras and Andre Agassi.She has also provided guest voice work in a 2005 episode of Playhouse Disney's animated kids show Higglytown Heroes and a 2007 episode of the Nickelodeon cartoon Avatar: The Last Airbender, which she has described as her "favorite show".
Williams has posed for the 2003 and 2004 editions of the Sports Illustrated Swimsuit Issue. In April 2005, MTV announced plans to broadcast a reality show around the lives of Serena and Venus, which was eventually aired on ABC Family. Williams has appeared twice on MTV's Punk'd and in 2007, appeared in the ABC reality television series Fast Cars and Superstars: The Gillette Young Guns Celebrity Race. In 2002, she played Miss Wiggins in the season 3 episode "Crouching Mother, Hidden Father" of My Wife and Kids; she has also guest-starred during episodes of ER and Law & Order: Special Victims Unit. In 2007 Williams appeared in the music video of "I Want You" by the American rapper Common, alongside performers Alicia Keys and Kanye West.
In late 2009, Williams became the first active female professional athlete to appear in a feminine hygiene product advertising campaign. A series of online videos and print advertisements for Tampax Pearl tampons showed her hitting balls at Mother Nature, played by Catherine Lloyd Burns, to prevent Mother Nature giving her a red-wrapped gift, representing her menstrual period. In the online videos, the two have dueling press conferences over the "bad blood" between them. "A lot of celebrities are not open to working with our brand, and we’re thrilled that Serena is", said a brand manager for Tampax at Procter & Gamble.
Charity work
In 2008 Williams helped to fund the construction of the Serena Williams Secondary School in Matooni, Kenya. She received a Celebrity Role Model Award from Avon Foundation in 2003 for work in breast cancer. Williams has also been involved in a number of clinics at schools and community centers, particularly those which have programs focusing on at-risk youth. She has also won the "Young Heroes Award" from Big Brothers Big Sisters of Greater L.A. and Inland (2003) and the "Family Circle and Prudential Financial Player Who Makes a Difference Award" (2004).
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